lbry.com/view/posts/22-building-the-web-3-0-decentralizing-content-in-an-age-of-centralization.md

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---
author: lbry
title: 'Web 3.0 with Albert K Lu: Movies, Songs, and Books with No Gatekeepers (Sorry iTunes)'
date: '2015-12-09 16:38:00'
---
Still trying to wrap your head around LBRY? Mike Vine, our Technology Evangelist, explained the nuts and bolt in this interview with Albert K. Lu on *The Power & Market Report*. Vine emphasized that LBRY's vision is to create a decentralized standard for sharing content in an increasingly centralized Internet:
> "One of the key pieces of what I'm calling 'web 3.0'  this new, completely decentralized Internet that runs on blockchains is that in the world we live in, unfortunately, centralization presents certain risks that are just unavoidable. You can have the most benevolent company in the world, but if a government comes knocking and says, 'You need to take down that content or we're going to shutdown your bank account,' or 'You need to stop accepting bitcoin or we're going to put you out of business,' [the company will] generally make the rational choice to continue on and deal with that. But that makes us all vulnerable."
<p style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/u-03CWZeLpc?rel=0" frameborder="0" allowfullscreen></iframe></p>
**Are you excited about LBRY? Do you want to get involved in building the Internet of the future? Become an alpha tester today and earn 1000 LBRY credits [sign up here](http://lbry.io/get).**