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108 lines
6.2 KiB
PHP
108 lines
6.2 KiB
PHP
<?php Response::setMetaImage('http://lbry.io/img/xkcd-comic.png') ?>
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<?php Response::setMetaDescription('Learn about the inspiration behind LBRY\'s revolutionary content distribution system.') ?>
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<?php echo View::render('nav/header', ['isDark' => false]) ?>
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<main>
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<div class="content"><h1>Why?</h1></div>
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<div class="hero hero-quote hero-img spacer2" style="background-image: url(/img/cover-jcole.jpg)">
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<div class="hero-content-wrapper">
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<div class="hero-content">
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<blockquote>
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<p>If you made the music, and you made the art, and you put it into the world, I should be able to use it however I want. I'ma pay you, I'ma give you a percentage, but you shouldn't be able to tell me I can't use it. You was inspired by the world; allow the world to be inspired by your shit and to use your shit.</p>
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</blockquote>
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<cite>J. Cole, <em><a href="https://www.youtube.com/watch?v=UMCGOAGb4Y0&t=470s">Note to Self</a></em></cite>
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</div>
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</div>
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</div>
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<div class="content spacer2">
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<h3>The World We Live In</h3>
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<p>Annual internet video traffic is approximately 500 exabytes (500,000,000,000 GB)<sup><a href="http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html">1</a></sup>.
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Every second, over 10,000 hours of video are streamed.
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The technical term for the quantity of videos people watch every year is a million jillion. You know this.</p>
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<p>What you may not know: <em>video distribution is fundamentally flawed</em>.</p>
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<p>
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The fatal flaw of existing systems is their centralized, top-down design. The consequences:
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</p>
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<ol>
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<li><p><strong>Increased costs to consumers.</strong> Providers bear significant infrastructure costs, regulatory and compliance costs,
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and must create complex systems to govern a simple process (copying a number).</p></li>
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<li><p><strong>Terrible consumer experience.</strong>
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Centralization leads to fragmentation, as providers compete to lock numbers in digit dungeons.</p>
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</li>
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<li>
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<p><strong>Poor producer experience.</strong>
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The primary want of a producer is to be paid for making things. Instead, producers frequently lose control of their content and
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lose profits to the inefficiency of current systems.</p>
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</li>
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</ol>
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<p>Similar issues of economics and experience exist for consumers and producers of information of all kinds (e.g. news, facts), not just videos.</p>
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<p>LBRY solves these problems and throws in some other sweet innovations just for funsies.</p>
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</div>
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<div class="hero hero-quote hero-img spacer2" style="background-image: url(/img/cover-swartz.jpg)">
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<div class="hero-content-wrapper">
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<div class="hero-content">
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<blockquote>
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<p>Information is power.</p>
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<p>But like all power, there are those who want to keep it for themselves.
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</blockquote>
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<cite>Aaron Swartz</cite>
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</div>
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</div>
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</div>
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<div class="content spacer2">
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<h3>An Alternative</h3>
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<p>LBRY avoids the mistakes of centralization and middlemen. It says:</p>
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<ol>
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<li>
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<p>
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<strong>Information isn't a thing</strong>
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Things are physical and exist in the world. When I have a thing, you can't. Economists call this <em>rivalry</em><sup><a href="//en.wikipedia.org/wiki/Rivalry_%28economics%29">?</a></sup>.
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</p>
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<p>
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Information is non-rival. Information is just a number. There is nothing easier to replicate than information.
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LBRY embraces (and adores) this reality.
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</p>
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<p>
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LBRY breaks information into thousands of identifiable tiny pieces and spreads them throughout the internet, reducing costs
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for both providers and consumers.
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</p>
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<div class="spacer2">
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<img src="/img/xkcd-comic.png" alt="XKCD #1228 Prometheus"/>
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<div class="meta text-center"><a href="https://xkcd.com/1228/">XKCD #1228</a></div>
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</div>
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</li>
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<li>
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<p>
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<strong>Connecting creators and consumers directly is best.</strong>
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Do we need middlemen spending billions to extract their rent and police others?
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A better system allows consumers to easily and directly pay content creators.
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We want to eliminate extortionists charging tolls.
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</p>
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<p>
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On LBRY, publishers sell directly to patrons. Publishers can charge a set fee per decryption key for content or create an assurance contract for unpublished content.
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</p>
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</li>
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<li>
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<p><strong>It's Up to Us.</strong> A smart guy once said that power corrupts and absolute power corrupts absolutely.</p>
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<p>
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LBRY leaves no one in charge (including us). It puts power in the hands of individuals and users rather than corporations and executives.
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</p>
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<p>We think that world will be more creative, more charitable, and more fair. We hope you'll join us in creating it.</p>
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</li>
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</ol>
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<h3>What LBRY Isn't</h3>
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<p>LBRY's fully decentralized nature makes restricting content impossible. Since LBRY also aims to unseat gigantic, established media players,
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we fear it may attract undeserved legal attention. So we'd like to be clear from day one:</p>
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<p>
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<strong>LBRY is not about facilitating piracy.</strong>
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LBRY is about creating a network where creators and patrons can directly interact without relying on anyone in the middle. We've made choices
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about publisher identities and how addresses are reserved that are specifically designed to combat undue profiteering.</p>
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<h3>Ready to use LBRY?</h3>
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<p><a href="/get" class="btn-primary">Get LBRY</a></p>
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<p>Or, <a href="/team" class="link-primary">learn about joining the team</a>.</p>
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</div>
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</main>
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<?php echo View::render('nav/footer') ?>
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<?php /* It is inspired by Bitcoin, BitTorrent, and a comment by Julian Assange<sup><a class="link-primary" href="https://wikileaks.org/Transcript-Meeting-Assange-Schmidt.html#731">1</a></sup>.</p> */ ?>
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