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Published EO feature article
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author: lbry
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title: 'LBRY Brings You the Fight of the Century’
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date: '2016-08-10 00:06:18'
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---
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LBRY is the junction where creativity and economics meet. It’s a place to share, but also a carefully designed marketplace to *reward* creators for their efforts. [Learn more about the economics of LBRY here](https://lbry.io/what). That’s why we are so pleased to have as a featured video, *Fight of the Century: Keynes vs. Hayek Rap Battle.*
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*Fight of the Century* depicts a musical debate between economic heavyweights [Friedrich Hayek](https://en.wikipedia.org/wiki/Friedrich_Hayek) and [John Maynard Keynes](https://en.wikipedia.org/wiki/John_Maynard_Keynes). The film brilliantly contrasts Keynes’ penchant for government interventionism with Hayek’s free market approach. It’s a rap battle pitting central planning against spontaneous order.
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Now this may sound like a real snoozer, but if you’re one of the millions of people who have watched the film, you know it’s anything but.
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John Papola and Russ Roberts released the video in 2010. It does the seemingly impossible: make economic principles fun and entertaining. The characterizations are as sharp as they are hilarious. Keynes comes off as the publicly adored playboy and Hayek as the oft-snubbed underdog.
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And it really is a rap battle!
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Papola and Roberts brought some serious street-cred to the project and strike the perfect balance between nerdy and funny. Papola worked as a creative director at SpikeTV and learned Austrian economics listening to podcasts on his commute. Roberts is an economist affiliated with the [Mercatus Center at George Mason University](http://mercatus.org/).
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Papola’s aptly named company [Emergent Order](http://emergentorder.com/) signed on as a featured content provider before [our beta launch on July 4](https://lbry.io/news/beta-live-declare-independence-big-media). The production company creates everything from feature films to virtual reality experiences. They call themselves “geeks with a heart.”
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EO’s latest project is their first feature-length film: *[At The Fork](http://www.attheforkfilm.com/)* – “a film about husbandry and wife”. It stars Papola himself and his wife, Lisa Versaci, who “offer up a timely, entertaining, and unbiased look at how farm animals are raised for food.” EO has partnered with some big names to produce it – Whole Foods Market and The Humane Society of the United States. It was released just last month, and it’s already getting great reviews – [8.3 stars on IMDB](http://www.imdb.com/title/tt5726712/) and [100% critic reviews on Rotten Tomatoes](https://www.rottentomatoes.com/m/at_the_fork/).
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With your help, LBRY may one day add *At The Fork* to its featured content, as well as EO’s other amazing works.
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If you’ve received a LBRY beta invite, you can do us and yourself a favor by heading to lbry://keynesvhayek and watching *Fight of the Century: Keynes vs. Hayek Rap Battle* right now!
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We think you’ll enjoy it, and your views will help prove to intrepid creators like EO that LBRY is the future of content distribution.
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*Still waiting on your LBRY Beta invite? [Submit your original creative works](https://lbry.io/publish) for a chance to jump the queue and receive $1000 in LBRY Credits.*
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