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content/faq/what-is-lbry.md
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---
---
title: What is LBRY exactly? Is it a protocol, an app, a website, or a company?
category: LBRY 101
order: 1
---
<video autoplay loop poster="https://spee.ch/f/2019-08-lbry-interface-poster.jpg" playsinline>
<source src="https://spee.ch/b/2019-09-lbry-interface-webm-2.webm" type="video/webm">
<source src="https://spee.ch/0/2019-09-lbry-interface-mp4-2.mp4" type="video/mp4"></video>
For most users, LBRY will be a place where they can find great videos, music, ebooks, and more: imagine a vast digital library that is available on all of your devices. But under the hood, LBRY is many components working together.
![](https://github.com/lbryio/lbry-desktop/blob/master/static/img/v1-og.png?raw=true)
First and foremost, LBRY is a new *protocol* which allows anyone to build apps that interact with digital content on the LBRY network. Apps built using the protocol allow creators to upload their work to the LBRY network of hosts (like BitTorrent), to set a price per stream or download (like iTunes) or give it away for free (like YouTube without ads). The work you publish could be videos, audio files, documents, or any other type of file.
Traditional video (or other content) sites such as YouTube, Instagram, and Spotify store your uploads on their servers and allow viewers to download them. They also allow creators to make some money through advertising or other mechanisms. However, there are some well-known drawbacks, especially for people whose material is perceived as not being advertiser-friendly.
@ -20,6 +17,10 @@ What makes this all possible is the blockchain technology developed by the creat
Do you have to understand any of this to use and enjoy LBRY? No. Does it still matter to users? Yes!
<video autoplay loop poster="https://spee.ch/f/2019-08-lbry-interface-poster.jpg" playsinline>
<source src="https://spee.ch/b/2019-09-lbry-interface-webm-2.webm" type="video/webm">
<source src="https://spee.ch/0/2019-09-lbry-interface-mp4-2.mp4" type="video/mp4"></video>
## Why build a protocol?
Building [protocols, not platforms](/news/blockchain-is-love-blockchain-is-life), is the best way to secure a free, open internet. Almost every tech giant today is a centralized service that sells users' personal information and attention to advertisers. They spend a lot of money chasing their product (your personal information and time/attention), but at the end of the day, users (you) offer it up for free in exchange for access to the platform.