diff --git a/content/faq/naming.md b/content/faq/naming.md
index 2b1fdbb2..a6c9fc22 100644
--- a/content/faq/naming.md
+++ b/content/faq/naming.md
@@ -2,7 +2,7 @@
 title: LBRY’s naming system seems kinda crazy. Why don’t you just assign names the same way as internet domains?
 category: LBRY 101
 ---
-First, since there have been a lot of misconceptions about how LBRY URLs work, *it is absolutely possible to own and control a URL forever*. That is the tl;dr of this post if you don't want to read a bunch of words about how LBRY URLs work. 
+First, since there have been a lot of misconceptions about how LBRY URLs work, **it is absolutely possible to own and control a URL forever**. That is the tl;dr of this post if you don't want to read a bunch of words about how LBRY URLs work. 
 
 Assigning names optimally is a difficult problem in centralized systems. It becomes nearly impossible in decentralized ones. Just because we’re all accustomed to certain solutions doesn’t mean they aren’t seriously flawed.