---
title: How does the company behind LBRY make money?
category: other
---
The LBRY protocol has a built-in digital currency that allows it to function, called LBRY credits (LBC). These credits are very similar to bitcoins. Having a built-in digital currency creates an opportunity for a new kind of business that has never existed: [the protocol-first enterprise](https://medium.com/the-coinbase-blog/app-coins-and-the-dawn-of-the-decentralized-business-model-8b8c951e734f#.6mr8znoiu). LBRY Inc. has reserved 10% of all LBRY credits to fund continued development and provide profit for the founders. Since credits only gain value as the use of the protocol grows, the company has an incentive to continue developing this open-source project. And we can do it all without taking a percentage of anyone’s transactions.

Here’s how LBRY Inc. **doesn’t** make money:

- **We do not take a cut of any transactions.** When you buy content on LBRY, 100% of the listed price goes to the publisher. There is also a fee paid to the decentralized network of hosts that store and deliver the content to you. LBRY Inc. doesn’t take any of that unless the company is publishing or hosting content itself. The same rules apply to everyone.
- **We do not earn profits from auctioning of names**, nor do we benefit from bidding wars over names. Our goal with the naming system is simply to allocate names most efficiently to benefit users.
- **This is not a “pump and dump” scheme or vaporware.** See my essay [$1.2B Valuation and We Don’t Care](https://lbry.io/news/1.2b-market-cap-we-dont-care). LBRY credits have already experienced a bubble, and we paid it no mind. LBRY is real software with a live blockchain and thousands of active users. Our goal is to increase the long-term value of the protocol, which if adopted globally will make our reserve many times more valuable than any short-term bubble. We’ve already invested 10,000 working hours into this project, and it will take many more, but we’re patient and focused on the future.

We are also exploring ways to generate revenue above our credit reserve, including providing value-added services to LBRY users and/or consulting to large content producers who want to harness LBRY. But remember, by design, **we are not able** to single-handedly change the rules on users in an attempt to “monetize” all of your contributions to the network.
