diff --git a/package.json b/package.json
index d9865cae5..0627fa89e 100644
--- a/package.json
+++ b/package.json
@@ -126,7 +126,7 @@
     "json-loader": "^0.5.4",
     "lbry-format": "https://github.com/lbryio/lbry-format.git",
     "lbry-redux": "lbryio/lbry-redux#4e093983eaf3d9e7513119657d731b808ead74a6",
-    "lbryinc": "lbryio/lbryinc#a93596c51c8fb0a226cb84df04c26a6bb60a45fb",
+    "lbryinc": "lbryio/lbryinc#1ce266b3c52654190b955e9c869b8e302aa5c585",
     "lint-staged": "^7.0.2",
     "localforage": "^1.7.1",
     "lodash-es": "^4.17.14",
diff --git a/src/ui/analytics.js b/src/ui/analytics.js
index 7aff3a2f5..373a20ca2 100644
--- a/src/ui/analytics.js
+++ b/src/ui/analytics.js
@@ -3,6 +3,7 @@ import { Lbryio } from 'lbryinc';
 import ReactGA from 'react-ga';
 import { history } from './store';
 // @if TARGET='app'
+import Native from 'native';
 import ElectronCookies from '@exponent/electron-cookies';
 // @endif
 
@@ -15,6 +16,9 @@ type Analytics = {
   apiLogView: (string, string, string, ?number, ?() => void) => void,
   apiLogPublish: () => void,
   tagFollowEvent: (string, boolean, string) => void,
+  emailProvidedEvent: () => void,
+  emailVerifiedEvent: () => void,
+  rewardEligibleEvent: () => void,
 };
 
 let analyticsEnabled: boolean = true;
@@ -26,11 +30,18 @@ const analytics: Analytics = {
   },
   setUser: userId => {
     if (analyticsEnabled && userId) {
-      ReactGA.event({
-        category: 'User',
-        action: 'userId',
-        value: userId,
+      ReactGA.set({
+        userId,
       });
+
+      // @if TARGET='app'
+      Native.getAppVersionInfo().then(({ localVersion }) => {
+        ReactGA.event({
+          category: 'Desktop-Version',
+          action: localVersion,
+        });
+      });
+      // @endif
     }
   },
   toggle: (enabled: boolean): void => {
@@ -92,6 +103,30 @@ const analytics: Analytics = {
       });
     }
   },
+  emailProvidedEvent: () => {
+    if (analyticsEnabled && isProduction) {
+      ReactGA.event({
+        category: 'Engagement',
+        action: 'Email-Provided',
+      });
+    }
+  },
+  emailVerifiedEvent: () => {
+    if (analyticsEnabled && isProduction) {
+      ReactGA.event({
+        category: 'Engagement',
+        action: 'Email-Verified',
+      });
+    }
+  },
+  rewardEligibleEvent: () => {
+    if (analyticsEnabled && isProduction) {
+      ReactGA.event({
+        category: 'Engagement',
+        action: 'Reward-Eligible',
+      });
+    }
+  },
 };
 
 // Initialize google analytics
diff --git a/src/ui/component/app/view.jsx b/src/ui/component/app/view.jsx
index 80501bce8..b337e9c93 100644
--- a/src/ui/component/app/view.jsx
+++ b/src/ui/component/app/view.jsx
@@ -12,6 +12,7 @@ import useKonamiListener from 'util/enhanced-layout';
 import Yrbl from 'component/yrbl';
 import FileViewer from 'component/fileViewer';
 import { withRouter } from 'react-router';
+import usePrevious from 'util/use-previous';
 
 export const MAIN_WRAPPER_CLASS = 'main-wrapper';
 
@@ -21,7 +22,7 @@ type Props = {
   language: string,
   theme: string,
   accessToken: ?string,
-  user: ?{ id: string, has_verified_email: boolean },
+  user: ?{ id: string, has_verified_email: boolean, is_reward_approved: boolean },
   location: { pathname: string },
   fetchRewards: () => void,
   fetchRewardedContent: () => void,
@@ -35,7 +36,10 @@ function App(props: Props) {
   const isEnhancedLayout = useKonamiListener();
   const userId = user && user.id;
   const hasVerifiedEmail = user && user.has_verified_email;
-
+  const isRewardApproved = user && user.is_reward_approved;
+  const previousUserId = usePrevious(userId);
+  const previousHasVerifiedEmail = usePrevious(hasVerifiedEmail);
+  const previousRewardApproved = usePrevious(isRewardApproved);
   const { pathname } = props.location;
   const urlParts = pathname.split('/');
   const claimName = urlParts[1];
@@ -65,10 +69,22 @@ function App(props: Props) {
   }, [theme]);
 
   useEffect(() => {
-    if (userId) {
+    if (previousUserId === undefined && userId) {
       analytics.setUser(userId);
     }
-  }, [userId]);
+  }, [previousUserId, userId]);
+
+  useEffect(() => {
+    if (previousHasVerifiedEmail !== undefined && hasVerifiedEmail) {
+      analytics.emailVerifiedEvent();
+    }
+  }, [previousHasVerifiedEmail, hasVerifiedEmail]);
+
+  useEffect(() => {
+    if (previousRewardApproved !== undefined && isRewardApproved) {
+      analytics.rewardEligibleEvent();
+    }
+  }, [previousRewardApproved, isRewardApproved]);
 
   // @if TARGET='web'
   useEffect(() => {
diff --git a/src/ui/component/userEmailNew/view.jsx b/src/ui/component/userEmailNew/view.jsx
index 4e8129c71..0fe2f8b62 100644
--- a/src/ui/component/userEmailNew/view.jsx
+++ b/src/ui/component/userEmailNew/view.jsx
@@ -3,6 +3,7 @@ import * as React from 'react';
 import { FormField, Form } from 'component/common/form';
 import Button from 'component/button';
 import { Lbryio } from 'lbryinc';
+import analytics from 'analytics';
 
 type Props = {
   cancelButton: React.Node,
@@ -37,6 +38,7 @@ class UserEmailNew extends React.PureComponent<Props, State> {
     const { email } = this.state;
     const { addUserEmail } = this.props;
     addUserEmail(email);
+    analytics.emailProvidedEvent();
 
     // @if TARGET='web'
     Lbryio.call('user_tag', 'edit', { add: 'lbrytv' });
diff --git a/yarn.lock b/yarn.lock
index 9d9bc61f7..0b78fb183 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -6771,9 +6771,9 @@ lbry-redux@lbryio/lbry-redux#4e093983eaf3d9e7513119657d731b808ead74a6:
     reselect "^3.0.0"
     uuid "^3.3.2"
 
-lbryinc@lbryio/lbryinc#a93596c51c8fb0a226cb84df04c26a6bb60a45fb:
+lbryinc@lbryio/lbryinc#1ce266b3c52654190b955e9c869b8e302aa5c585:
   version "0.0.1"
-  resolved "https://codeload.github.com/lbryio/lbryinc/tar.gz/a93596c51c8fb0a226cb84df04c26a6bb60a45fb"
+  resolved "https://codeload.github.com/lbryio/lbryinc/tar.gz/1ce266b3c52654190b955e9c869b8e302aa5c585"
   dependencies:
     reselect "^3.0.0"