diff --git a/ui/component/subscribeButton/index.js b/ui/component/subscribeButton/index.js
index b44b8584b..2460858eb 100644
--- a/ui/component/subscribeButton/index.js
+++ b/ui/component/subscribeButton/index.js
@@ -7,7 +7,6 @@ import {
 } from 'redux/selectors/subscriptions';
 import { makeSelectPermanentUrlForUri } from 'lbry-redux';
 import { doToast } from 'redux/actions/notifications';
-import { selectUser } from 'redux/selectors/user';
 import SubscribeButton from './view';
 
 const select = (state, props) => ({
@@ -15,7 +14,6 @@ const select = (state, props) => ({
   firstRunCompleted: selectFirstRunCompleted(state),
   permanentUrl: makeSelectPermanentUrlForUri(props.uri)(state),
   notificationsDisabled: makeSelectNotificationsDisabled(props.uri)(state),
-  user: selectUser(state),
 });
 
 export default connect(select, {
diff --git a/ui/component/subscribeButton/view.jsx b/ui/component/subscribeButton/view.jsx
index 9f5100157..ebd29f26c 100644
--- a/ui/component/subscribeButton/view.jsx
+++ b/ui/component/subscribeButton/view.jsx
@@ -21,7 +21,6 @@ type Props = {
   doToast: ({ message: string }) => void,
   shrinkOnMobile: boolean,
   notificationsDisabled: boolean,
-  user: ?User,
 };
 
 export default function SubscribeButton(props: Props) {
@@ -34,14 +33,12 @@ export default function SubscribeButton(props: Props) {
     doToast,
     shrinkOnMobile = false,
     notificationsDisabled,
-    user,
   } = props;
 
   const buttonRef = useRef();
   const isMobile = useIsMobile();
   let isHovering = useHover(buttonRef);
   isHovering = isMobile ? true : isHovering;
-  const uiNotificationsEnabled = user && user.experimental_ui;
 
   const { channelName } = parseURI(permanentUrl);
   const claimName = '@' + channelName;
@@ -80,7 +77,7 @@ export default function SubscribeButton(props: Props) {
           }
         }}
       />
-      {isSubscribed && uiNotificationsEnabled && (
+      {isSubscribed && (
         <Button
           button="alt"
           icon={notificationsDisabled ? ICONS.BELL : ICONS.BELL_ON}