diff --git a/src/renderer/analytics.js b/src/renderer/analytics.js
index 57d053fc9..2a03b7428 100644
--- a/src/renderer/analytics.js
+++ b/src/renderer/analytics.js
@@ -2,6 +2,7 @@
 import mixpanel from 'mixpanel-browser';
 import Lbryio from 'lbryio';
 import isDev from 'electron-is-dev';
+import type { Subscription } from 'redux/reducers/subscriptions';
 
 if (isDev) {
   mixpanel.init('691723e855cabb9d27a7a79002216967');
@@ -13,7 +14,9 @@ type Analytics = {
   track: (string, ?Object) => void,
   setUser: Object => void,
   toggle: (boolean, ?boolean) => void,
-  apiLog: (string, string, string) => void,
+  apiLogView: (string, string, string) => void,
+  apiLogSubscribe: Subscription => void,
+  apiLogUnsubscribe: Subscription => void,
 };
 
 let analyticsEnabled: boolean = false;
@@ -44,7 +47,7 @@ const analytics: Analytics = {
     }
     analyticsEnabled = enabled;
   },
-  apiLog: (uri: string, outpoint: string, claimId: string): void => {
+  apiLogView: (uri: string, outpoint: string, claimId: string): void => {
     if (analyticsEnabled) {
       Lbryio.call('file', 'view', {
         uri,
@@ -53,6 +56,20 @@ const analytics: Analytics = {
       }).catch(() => {});
     }
   },
+  apiLogSubscribe: (subscription: Subscription): void => {
+    if (analyticsEnabled) {
+      Lbryio.call('subscription', 'new', {
+        subscription,
+      }).catch(() => {});
+    }
+  },
+  apiLogUnsubscribe: (subscription: Subscription): void => {
+    if (analyticsEnabled) {
+      Lbryio.call('subscription', 'delete', {
+        subscription,
+      }).catch(() => {});
+    }
+  },
 };
 
 export default analytics;
diff --git a/src/renderer/component/subscribeButton/index.js b/src/renderer/component/subscribeButton/index.js
index 2f5dceb30..6c93bbb65 100644
--- a/src/renderer/component/subscribeButton/index.js
+++ b/src/renderer/component/subscribeButton/index.js
@@ -1,5 +1,6 @@
 import { connect } from 'react-redux';
 import { doChannelSubscribe, doChannelUnsubscribe } from 'redux/actions/subscriptions';
+import { doOpenModal } from 'redux/actions/app';
 import { selectSubscriptions } from 'redux/selectors/subscriptions';
 
 import SubscribeButton from './view';
@@ -11,4 +12,5 @@ const select = (state, props) => ({
 export default connect(select, {
   doChannelSubscribe,
   doChannelUnsubscribe,
+  doOpenModal,
 })(SubscribeButton);
diff --git a/src/renderer/component/subscribeButton/view.jsx b/src/renderer/component/subscribeButton/view.jsx
index 216b0bf72..bb0d0c146 100644
--- a/src/renderer/component/subscribeButton/view.jsx
+++ b/src/renderer/component/subscribeButton/view.jsx
@@ -1,7 +1,15 @@
 import React from 'react';
 import Link from 'component/link';
+import * as modals from 'constants/modal_types';
 
-export default ({ channelName, uri, subscriptions, doChannelSubscribe, doChannelUnsubscribe }) => {
+export default ({
+  channelName,
+  uri,
+  subscriptions,
+  doChannelSubscribe,
+  doChannelUnsubscribe,
+  doOpenModal,
+}) => {
   const isSubscribed =
     subscriptions.map(subscription => subscription.channelName).indexOf(channelName) !== -1;
 
@@ -15,12 +23,15 @@ export default ({ channelName, uri, subscriptions, doChannelSubscribe, doChannel
         iconRight={isSubscribed ? '' : 'at'}
         button={isSubscribed ? 'alt' : 'primary'}
         label={subscriptionLabel}
-        onClick={() =>
+        onClick={() => {
+          if (!subscriptions.length) {
+            doOpenModal(modals.FIRST_SUBSCRIPTION);
+          }
           subscriptionHandler({
             channelName,
             uri,
-          })
-        }
+          });
+        }}
       />
     </div>
   ) : null;
diff --git a/src/renderer/constants/modal_types.js b/src/renderer/constants/modal_types.js
index a0272b708..0c2e03da1 100644
--- a/src/renderer/constants/modal_types.js
+++ b/src/renderer/constants/modal_types.js
@@ -16,3 +16,4 @@ export const TRANSACTION_FAILED = 'transaction_failed';
 export const REWARD_APPROVAL_REQUIRED = 'reward_approval_required';
 export const AFFIRM_PURCHASE = 'affirm_purchase';
 export const CONFIRM_CLAIM_REVOKE = 'confirmClaimRevoke';
+export const FIRST_SUBSCRIPTION = 'firstSubscription';
diff --git a/src/renderer/modal/modalFirstSubscription/index.js b/src/renderer/modal/modalFirstSubscription/index.js
new file mode 100644
index 000000000..6c669f79b
--- /dev/null
+++ b/src/renderer/modal/modalFirstSubscription/index.js
@@ -0,0 +1,11 @@
+import { connect } from 'react-redux';
+import { doCloseModal } from 'redux/actions/app';
+import { doNavigate } from 'redux/actions/navigation';
+import ModalFirstSubscription from './view';
+
+const perform = dispatch => () => ({
+  closeModal: () => dispatch(doCloseModal()),
+  navigate: path => dispatch(doNavigate(path)),
+});
+
+export default connect(null, perform)(ModalFirstSubscription);
diff --git a/src/renderer/modal/modalFirstSubscription/view.jsx b/src/renderer/modal/modalFirstSubscription/view.jsx
new file mode 100644
index 000000000..546819fbc
--- /dev/null
+++ b/src/renderer/modal/modalFirstSubscription/view.jsx
@@ -0,0 +1,43 @@
+import React from 'react';
+import { Modal } from 'modal/modal';
+import Link from 'component/link';
+
+const ModalFirstSubscription = props => {
+  const { closeModal, navigate } = props;
+
+  return (
+    <Modal type="custom" isOpen contentLabel="Subscriptions 101">
+      <section>
+        <h3 className="modal__header">{__('Subscriptions 101')}</h3>
+        <p>{__('You just subscribed to your first channel. Awesome!')}</p>
+        <p>{__('A few quick things to know:')}</p>
+        <p>
+          {__('1) You can use the')}{' '}
+          <Link
+            label={__('Subscriptions Page')}
+            onClick={() => {
+              navigate('/subscriptions');
+              closeModal();
+            }}
+          />{' '}
+          {__('to view content across all of your subscribed channels.')}
+        </p>
+        <p>
+          {__(
+            '2) This app will automatically download new free content from channels you are subscribed to.'
+          )}
+        </p>
+        <p>
+          {__(
+            '3) If we have your email address, we may send you notifications and rewards related to new content.'
+          )}
+        </p>
+        <div className="modal__buttons">
+          <Link button="primary" onClick={closeModal} label={__('Got it')} />
+        </div>
+      </section>
+    </Modal>
+  );
+};
+
+export default ModalFirstSubscription;
diff --git a/src/renderer/modal/modalRouter/view.jsx b/src/renderer/modal/modalRouter/view.jsx
index 341883171..510d49b9d 100644
--- a/src/renderer/modal/modalRouter/view.jsx
+++ b/src/renderer/modal/modalRouter/view.jsx
@@ -14,8 +14,9 @@ import ModalTransactionFailed from 'modal/modalTransactionFailed';
 import ModalFileTimeout from 'modal/modalFileTimeout';
 import ModalAffirmPurchase from 'modal/modalAffirmPurchase';
 import ModalRevokeClaim from 'modal/modalRevokeClaim';
-import ModalEmailCollection from '../modalEmailCollection';
-import ModalPhoneCollection from '../modalPhoneCollection';
+import ModalEmailCollection from 'modal/modalEmailCollection';
+import ModalPhoneCollection from 'modal/modalPhoneCollection';
+import ModalFirstSubscription from 'modal/modalFirstSubscription';
 import * as modals from 'constants/modal_types';
 
 class ModalRouter extends React.PureComponent {
@@ -135,6 +136,8 @@ class ModalRouter extends React.PureComponent {
         return <ModalPhoneCollection {...modalProps} />;
       case modals.EMAIL_COLLECTION:
         return <ModalEmailCollection {...modalProps} />;
+      case modals.FIRST_SUBSCRIPTION:
+        return <ModalFirstSubscription {...modalProps} />;
       default:
         return null;
     }
diff --git a/src/renderer/redux/actions/content.js b/src/renderer/redux/actions/content.js
index 5fd99c23e..146b9b6d5 100644
--- a/src/renderer/redux/actions/content.js
+++ b/src/renderer/redux/actions/content.js
@@ -228,7 +228,7 @@ export function doDownloadFile(uri, streamInfo) {
   return dispatch => {
     dispatch(doStartDownload(uri, streamInfo.outpoint));
 
-    analytics.apiLog(uri, streamInfo.output, streamInfo.claim_id);
+    analytics.apiLogView(uri, streamInfo.output, streamInfo.claim_id);
 
     dispatch(doClaimEligiblePurchaseRewards());
   };
diff --git a/src/renderer/redux/actions/subscriptions.js b/src/renderer/redux/actions/subscriptions.js
index 8a390987b..58269ab40 100644
--- a/src/renderer/redux/actions/subscriptions.js
+++ b/src/renderer/redux/actions/subscriptions.js
@@ -6,21 +6,30 @@ import Lbry from 'lbry';
 import { doPurchaseUri } from 'redux/actions/content';
 import { doNavigate } from 'redux/actions/navigation';
 import { buildURI } from 'lbryURI';
+import analytics from 'analytics';
 
 const CHECK_SUBSCRIPTIONS_INTERVAL = 60 * 60 * 1000;
 
-export const doChannelSubscribe = (subscription: Subscription) => (dispatch: Dispatch) =>
+export const doChannelSubscribe = (subscription: Subscription) => (dispatch: Dispatch) => {
   dispatch({
     type: ACTIONS.CHANNEL_SUBSCRIBE,
     data: subscription,
   });
 
-export const doChannelUnsubscribe = (subscription: Subscription) => (dispatch: Dispatch) =>
+  analytics.apiLogSubscribe(subscription);
+
+  dispatch(doCheckSubscription(subscription, true));
+};
+
+export const doChannelUnsubscribe = (subscription: Subscription) => (dispatch: Dispatch) => {
   dispatch({
     type: ACTIONS.CHANNEL_UNSUBSCRIBE,
     data: subscription,
   });
 
+  analytics.apiLogUnsubscribe(subscription);
+};
+
 export const doCheckSubscriptions = () => (
   dispatch: Dispatch,
   getState: () => SubscriptionState