diff --git a/ui/component/recommendedContent/view.jsx b/ui/component/recommendedContent/view.jsx
index 495a1aad3..817036212 100644
--- a/ui/component/recommendedContent/view.jsx
+++ b/ui/component/recommendedContent/view.jsx
@@ -61,7 +61,7 @@ export default function RecommendedContent(props: Props) {
           injectedItem={
             SHOW_ADS && IS_WEB ? (
               SIMPLE_SITE ? (
-                <Ads small type={'google'} />
+                <Ads small type={'google'} uri={uri} />
               ) : (
                 !isAuthenticated && <Ads small type={'video'} />
               )
diff --git a/web/component/ads/index.js b/web/component/ads/index.js
index b7acdd5d1..6724d4bd0 100644
--- a/web/component/ads/index.js
+++ b/web/component/ads/index.js
@@ -1,8 +1,11 @@
 import { connect } from 'react-redux';
 import { selectTheme } from 'redux/selectors/settings';
+import { makeSelectClaimForUri, makeSelectClaimIsNsfw } from 'lbry-redux';
 import Ads from './view';
-const select = state => ({
+const select = (state, props) => ({
   theme: selectTheme(state),
+  claim: makeSelectClaimForUri(props.uri)(state),
+  isMature: makeSelectClaimIsNsfw(props.uri)(state),
 });
 
 export default connect(select)(Ads);
diff --git a/web/component/ads/view.jsx b/web/component/ads/view.jsx
index 7502becad..a983f6ec4 100644
--- a/web/component/ads/view.jsx
+++ b/web/component/ads/view.jsx
@@ -7,6 +7,7 @@ import { withRouter } from 'react-router';
 import I18nMessage from 'component/i18nMessage';
 import Button from 'component/button';
 import classnames from 'classnames';
+import { ADS_CHANNEL_BLACKLIST } from 'homepages';
 
 const ADS_URL = '//assets.revcontent.com/master/delivery.js';
 const IS_MOBILE = typeof window.orientation !== 'undefined';
@@ -25,6 +26,8 @@ type Props = {
   type: string,
   small: boolean,
   theme: string,
+  claim: GenericClaim,
+  isMature: boolean,
 };
 
 function Ads(props: Props) {
@@ -33,9 +36,14 @@ function Ads(props: Props) {
     type = 'sidebar',
     small,
     theme,
+    claim,
+    isMature,
   } = props;
   let googleInit;
 
+  const channelId = claim && claim.signing_channel && claim.signing_channel.claim_id;
+
+  const isBlocked = isMature || (ADS_CHANNEL_BLACKLIST && ADS_CHANNEL_BLACKLIST.includes(channelId));
   useEffect(() => {
     if (SHOW_ADS && type === 'video') {
       let script;
@@ -162,7 +170,7 @@ function Ads(props: Props) {
     </div>
   );
 
-  if (!SHOW_ADS) {
+  if (!SHOW_ADS || (type === 'google' && isBlocked)) {
     return false;
   }
   if (type === 'video') {